Gregory Serdahl was tired of hearing people refer to massage as a decadent treat. Though he appreciated massage therapy's power to pamper, he had seen the health benefits it can produce when performed every week or two. To help as many people as possible experience these benefits, he founded Massage America, a no-frills massage studio that promotes wellness with therapeutic strokes. There, a fresh line-up of licensed massage therapists tailor each service to specific needs and preferences, making clients from all walks of life feel calm, comfortable, and respected. They use their training in modalities including Swedish, deep-tissue, and sports massage to melt away bodily nuisances including tension, pain, and milk mustaches that have turned into butter beards. The therapists also specialize in deep-heat massages that incorporate hot hydroculator packs and mentholated oils that increase circulation and promote detoxification.