Dr. Oliver Zong and Dr. Dina Tsentserensky opened NYC Footcare with a simple mission: treat the ailments that plague the feet. While they specialize in enhancing health and function, addressing such issues as hammer toes, bunions, and heel pain, the team also considers the foot's aesthetic appearance. Dr. Zong has coined terms such as foot makeover and foot face-lift as a means of describing their emphasis on the cosmetics of one of the body's more underappreciated parts. In order to diagnose conditions afflicting that hardworking appendage, the staff utilizes advanced diagnostic equipment. MRIs, CAT scans, and diagnostic ultrasounds delves deep into the recesses of heels and toes to seek out the source of discomfort and the uncontrollable urge to jitterbug. Once problems have been identified, the doctors aim to correct them with minimally invasive methods. Laser nail-fungus treatments require no ointments or anesthetic, and shock-wave therapy can help alleviate heel pain without the need for surgery.