Brothers Richard and Philip Samuel operate Maximum Tan, pitching in daily to maintain five levels of tanning equipment at seven salons. A computer system monitors the freshness of lamps in every lie-down and standup UV bed, tracking each bulb's hours so that it can be changed before the standard recommended time. The employees, who are trained in skincare, tanning hygiene, and equipment operation, can bronze bodies with custom airbrush tans or escort guests to self-operated VersaSpa booths. Each store is kept cool so that customers can stay comfortable after tanning sessions or long days babysitting electric blankets.