As a kid, Michelle Ricketts could never sit still. She channelled her boundless energy into sports and scampering about outdoors, activities that trained her for a career in the fitness-and-recreation industry. After years travelling the world, Michelle circled back around to her home city of Vancouver, where she founded and continues to infuse her limitless energy into Storm Fitness Inc.
Within a variety of local parks and studios, Michelle and her team of fellow fitness aficionados conduct high-intensity full-body workouts. To train minds and restructure bad habits, they outfit programs with nutrition advice, meal plans, and grocery tips on which sugary foods to avoid and how to mould marshmallows into the shape of broccoli to reduce its calories. Through teaching proper fitness and nutrition models, the team spearheads a sustained mission to decrease obesity. Beyond that, 10 per cent of its profits go to Team Diabetes, an organization that promotes diabetes education, research, and services.