J C Penney
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It seems like an inconsequential decision—choosing a frozen yogurt flavor—but it’s not, and YoBelle knows it. There are important distinctions between its 35 flavors that simply can’t be discerned by reading the names. There are subtle differences between Tahitian vanilla and regular vanilla bean, and the hint of sourness in the tart flavors allows taste buds to easily tell them apart from the classic flavors. That’s why customers are encouraged to first sample all the available flavors for free, leaving taste decisions to the tongue and freeing up the mind to figure out how the cup will support the weight of all 50 fresh fruit and candy toppings simultaneously.