Each person has unique bedding needs, and that’s why Princeton Mattress’s owners Janeen and Jim carry a range of mattresses to accommodate sleepers of all types. Joined by a staff of sleep consultants—who boast 33 years’ combined experience in the industry—they help each customer choose the perfect spot to rest their head. Inside a pastel-walled showroom, customers test out eco-friendly mattresses from Paramount, pressure-relieving 100% pure organic natural latex mattresses from Organicpedic, memory-foam mattresses from Tempur-Pedic and iComfort, and classic mattresses from Simmons Beautyrest and Serta Perfect Sleeper, for which Princeton Mattress is an authorized dealer. Princeton also sells handcrafted kids’ furniture by New Hampshire–based company Oak Designs. For purchases of $599 and up, staffers will deliver new bedding and remove old bedding, allowing customers to gaslight their roommates with a secret furniture swap.