Edwards Jurupa Stadium 14
The crowd murmurs with excitement, crunching on popcorn and sending out their final texts before turning off their cellphones. Then the lights dim, and all eyes affix to the starlet’s illuminated face, already wrought with emotion that will build in the 90 minutes to follow.
This is the scene that takes place again and again as Jurupa 14 Cinemas screens 3-D masterpieces and other films fresh from Hollywood, where trees are actually just cardboard cutouts. To enhance the movie-watching experience, Coca-Cola freestyle soda machines let drinkers combine flavors for more than 125 different fizzy concoctions that pair with candy and popcorn.