Far from the typical movie theater, Alamo Drafthouse Cinema subverts the industry standard by offering locally brewed beverages, a rotating specials menu, and an advertisement-free experience. Theater-goers can sip on wine and beer while enjoying the custom shows that run before the feature in place of ads. Alamo Drafthouse Cinema projects first-run blockbusters and cult classics from crisp digital film onto the silver screen, as surround sound submerges audiences in the cinematic experience. The theater's enormous shepherd's crook enforces a strict no-talking, no-texting policy, with the notable exception of fan-centric Quote-Along nights.