When 16-year-old Roger Soler crossed the finish line first at the Peruvian National Junior Championship, his victory marked the beginning of a love affair with running. At age 18, he set a Peruvian record in the 1500-meter and eventually brought his talents to the U.S., where he competed in the 5000-meter race at the 1984 Los Angeles Summer Olympics. Through it all, Roger nurtured a genuine fondness for running that blossomed into a full-fledged passion when he opened the first Soler's Sports more than two decades ago.
Today, Soler's Sports boasts four locations staffed by athletes with real-life experience in biking and running and was awarded a spot on Running Insight's Top 50 Running Stores of 2011. Staffers tend to customers on an individual basis, guaranteeing sneakers to accommodate gaits and bikes to fit bodies based on detailed analyses. Once employees have profiled the perfect shoe or bike, they help patrons find them, searching through the store’s stock, which includes brands such as Ridley Bikes, Vibram FiveFingers, Vitalsox, and Spibelt. Patrons can test-drive new kicks and wheels at the store's group runs and rides.
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