Club W San Francisco
Club W's diverse team of wine curators, each trained as sommeliers, strive to establish a dialogue with their customers free of intimidating platitudes and overwhelming jargon. Working together in an online community, they select and source unique, small-production wines from across America and around the globe. The curators choose 12 new bottles each month, creating a rotating selection of featured and limited-quantity Curator's Choice wines that ship in packages of three or more. Club W was featured as one of the online clubs you'll want to join on the Today Show and Forbes, and Redbook called them one of the 13 subscriptions to sign up for now.
Members can customize the packages on their own and change them from month to month, but the Club W curators can also make informed, personal recommendations using a Palate Profile based on individual tastes. Either way, the curators walk members through each bottle with a short instructional video, accessible via a QR code on each label. In these videos, they outline each producer's background, each varietal's region of origin, and a few tasting notes.