The staff at Good Vibrations aren't salespeople—they're SESAs, or Sex Educator-Sales Associates. The title was invented by the store to reflect not only the rigorous training that the employees go through, but also the open and empowering attitude that they project. They encourage questions about the stock of adult toys and romantic accouterments, and dispense safe, respectful advice on enhancing erotic play. For the SESAs, knowledge is a stepping stone to pleasure. They've even employed the same sexologist and historian—Dr. Carol Queen—for more than 20 years to host a regular "Ask the Doctors" class and tours at the Polk Street store's Antique Vibrator Museum.
Above all, the staff keeps a bright and welcoming shop—a characteristic that automatically distinguished Good Vibrations from its counterparts when it opened in 1977, an era when most adult shops were dimly lit and guarded by demons. The goal is that folks feel comfortable perusing the wide range of massagers for individuals and couples, many from premium brands such as Jimmyjane and LELO. To further ease guests' minds, each phthalate-free product is thoroughly vetted for quality. Extending the positive, forward-thinking ethos beyond the shop's walls, the company has committed to environmentally friendly wares with its Ecorotic collection—a group of natural lubricants and rechargeable toys—as well as eco-friendly packaging.