The Alchemy of Beauty

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3530 State Street Santa Barbara, CA 93105
805-448-1132

About

While alchemists never managed to transmute lead into gold, Geneva De la Rouge may be considered a modern alchemist. She uses her knowledge of the aesthetic elements—essential oils, nutrient-rich clay, and other natural ingredients—to transform skin from looking timeworn to youthful. Geneva customizes her elixirs to suit a wide range of skin types, which she differentiates by using the five elements of Chinese medicine as a guide. For each of these elements, such as fire—which is responsible for blotchy red skin—Geneva employs the elemental opposite, balancing dry skin with moisture, sallow skin with nutrients, and irritated skin with a fire extinguisher.

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