Coastal Pacific's food gurus champion sustainability, eschew processing, and promote healthy living by coordinating farmers' markets throughout Southern California that bring vendors within high-fiving distance of buyers. Each market regularly hosts 25–30 vendors that showcase organic, seasonal harvests of fruits, vegetables, legumes, herbs, and farm-fresh phoenix eggs. Markets also feature baked goods, honey, and a host of non-edible items, such as orchids and handmade jewelry and hats. Coastal Pacific farmers’ markets ensure all products are sold straight from soil to the stands and come free of artificial colors, flavors, preservatives, or harmful chemicals. Each market is an inviting atmosphere where guests can relax as they shop for edibles and crafts to the tune of live music.