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1126 Soquel Ave. Santa Cruz, California 95066


At Formwell, owners Rami and Heather Odeh and Andy Berman keep their mission focused on personal training by seeking out credentialed trainers—including elite trainers who have worked at Formwell for at least five years and who possess a combination of a master’s degree in exercise science and advanced training certification. Throughout the indoor and outdoor facilities, they lead clients through tailored workouts that may incorporate traditional fitness equipment, such as free weights and cardio machines. They may also draw upon alternative exercises, such as lifts on Olympic rings, kettlebell swings, and tug-o-war with a horse.

Beyond personal training, Formwell’s team leads partner training and small-group classes, such as CrossFit, plus a weight-loss program that extends to nutritional education. Tiled bathrooms with showers let guests transition between work and the gym, and a children’s room entertains young ones with a television, DVD player, and video games.