School House Craft
While many people aspire to open their own small, creative business, implementing the dream can be daunting. The founders of School House Craft, as small-business owners themselves, understand this struggle. They developed the conference to arm attendees with business-running skills via a slew of workshops and classes led by owners of local crafty businesses such as Trophy Cupcakes and Schmancy, a toy store filled with quirky, plush playthings.
During their informative sessions, they impart techniques on blogging to reach more consumers, creating budgets, licensing designs, and taking clear, attractive pictures of products for the web, even when the baubles refuse to say “cheese.” They offer advice to entrepreneurs at all points in their business-making journeys. Guiding beginners, they help those who have just come up with an idea lay the foundations for their business, and guide those who have already started making strides—such as running an online shop, participating in craft shows, and selling their wares to shops and art galleries—to hone their brands and expand their production.