A giant waffle cone in the middle of Simply Yo announces either that dessert is imminent or there is a 15-foot-tall child on the loose. The shop's pasteurized, homogenized yogurt is certified kosher and brimming with real dairy containing live and active cultures, which are recognized by the Live Active Frozen Yogurt Association. They aid digestion while tempting palates in 16 rotating, self-serve flavors like Sea Salt Caramel Pretzel, White Chocolate Mousse, Dreamy Dark Chocolate, and Cookies N Cream—as well as eight twist combos—that guests can fashion into their own custom fro-yo desserts. At the toppings bar, guests can further customize their yogurt swirls with more than 40 treats, including Ghirardelli chocolate and caramel sauces.
Simply Yo puts out its spread of nonfat, gluten-free, no sugar added and nondairy yogurts in a lounge that is elevated past standard yogurt-shop environs. The interior boasts whimsical room dividers, plush couches, and of course, the giant waffle cone. The staff welcomes guests to check their email with the shop's complimentary WiFi or have a meeting in their private rooms.