Since its humble south Philadelphia beginnings in the 1990s, Primo Hoagies-Media has quickly expanded throughout the region and garnered several awards on the strength of its cold-cut sandwiches, made with Thumann's brand of gourmet meats and cheeses. The shop's robust menu features dozens of specialty hoagies, many of which were created in-house rather than underwater, as is the industry norm. Sharp italian hoagies teem with prosciutto and genoa salami, and pork-Diablo hoagies marry Thumann's homestyle roasted pork with a blend of piquant spices.