At A Place to Smile, Dr. Soutas doesn’t need to forbid his patients from consuming coffee, tea, and red wine—he knows he can erase the stains with Zoom whitening. The whitening treatments, as well as regular checkups, dental implants, and root canals, are conducted in a private room, rather than the dental aisle of a supermarket. Dental technicians also wield lasers and other new technology to battle gingivitis, tooth decay, and other maladies.