SVS Vision Center’s founders opened their first shop in Sterling Heights, Michigan, in 1974 to help the community clear up its vision. But even these optical gurus never foresaw their humble business expanding to more than 50 locations sprawled across 10 states. Today, each shop continues the tradition of ensuring ocular health and crystalline sight, beginning with exams from seasoned optometrists. Afterward, patients head to the optical dispensary, where they try on frames by Coach, Tiffany, Nike, Versace, or Ray-Ban. The staff then fits the stylish selection with polarized and scratch-protected prescription lenses to help guests read books clearly or see a charging moose from a distance. Most of SVS Vision Center’s frames can also hold sunglass lenses as well, eliminating squinting during summer months and tropical vacations.