Founder Bertha Cross brings industry expertise to Fitness Heights International from several angles: she is a seasoned marathon runner, a sports nutritionist, a business consultant, and an exercise instructor, among other titles. Her drive to inspire long-term lifestyle changes in clients led her to enlist trainers for multiple programs, all of which are accessible to students of every fitness level. Boot camps drill muscles with a variety of strength and agility routines, and running groups take jogs past DC landmarks, pausing to try to get the Lincoln Memorial in on games of duck duck goose. Innovative dance classes mix Zumba steps with reggae beats and lead feet through Bollywood choreography.

Ultimately, each regimen strives to forge a sense of community and support, a goal that also permeates the business's tropical fitness retreats and annual race events. The majority of meet ups takes place outdoors, facilitating breaths of fresh air and fitness tips from friendly squirrels.