Kevin Brooks had never seen anything like this before: the woman lying on his massage table had not been able to bend over without experiencing excruciating pain in her abdomen for about a year. With only 15 minutes left in the session, Kevin's trained hands dug in to her tense psoas muscles, which span the lower spine to the top of the thigh. Following this application of deep-tissue technique, the client bent to put on her shoes and gasped. The pain was gone. This is why Kevin maintains that massage therapists shouldn't sell a type of massage; they should sell relief from pain.
Twelve years ago, he founded Simply Kneaded to provide his clientele with relief from aches and tension. His massage therapists use any technique at their disposal, be it deep-tissue work, acupressure, or lullabies sung in solfège, to disperse pain or immobility. Today, his business has expanded to multiple locations, and he carefully screens each of his therapists according to his own rigorous standards and in accordance with the frequent political coups of the American Massage Therapy Association.