When you walk into Male Essentials and sit down on the cushy leather sofa you're in for more than a haircut or Dermalogica MicroZone mini facial. You might literally rub elbows with a celebrity. One of the barbers crafted a new fade for actor Sean Patrick Thomas for a scene in a new TV show called The Selection. The crew's fade artists also outfit skulls with a familiar pro hockey logo—their signature Canucks cut has been featured in USA Today, and team member Zack Kassian even occasionally stops by for a haircut. And when Marc-Anthony Massiah of Hush Magazine tried out the shop's straight-razor shave—which includes two rounds of hot towels—he proclaimed that in "35 years my face has never felt like this."
Before or after their treatment, men swagger across the rustic wood floors and sit in front of the fireplace to catch a hockey game or high-stakes Battleship match on the widescreen TV. The brick-and-mortar and online boutiques also carry a wide variety of personal-care products by brands such as Billy Jealousy and Baxter of California.