Vivah Jewellry traces its origins back to 1972, when founder Zell Goodbaum began wholesale trading sparkly gems and fashion jewellery back and forth between Canada and his home in India. During his travels, he met self-taught gold- and silversmith Vivah Goldberg, who dazzled Zell with her masterful stone carving, intuitive eye for design, and impressive collection of golden celebrity busts. The Goodbaum-Goldberg alliance came into full fruition in 1985 with the opening of Vivah Jewellery's first location, a partnership that combined Vivah's artistry and technical skill with Zell's business savvy and experience.
Today, each of Vivah Jewellery's locations lures passersby who are easily distracted by shiny objects with more than 8,000 pieces of sterling silver, milky pearl, and precious stones. Appendages become beacons for positive attention when wearing the shop's uncommon, original trinkets, which have included the classic, turn-of-the-century-style art-nouveau crystal pavé watch and the contemporary crystal leaf designer headband.