Jf and Company

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map
500 Sagamore Pkwy West Lafayette, IN 47906
765-838-1186

About

Within JF and Company's cheery pink-and-blue walls, racks teem with designer duds, toys, and accessories aimed at infants to 6-year-olds. The family-run boutique was inspired by and named for the owners' two young daughters. From designers such as Giggle Moon, Dogwood, and Bon Bon Cupcakes, kids model outfits in towering full-length mirrors, which allow them to inspect their own faces to ensure they aren’t aging backward. Tiny shoes line tabletops alongside displays of belts, jewelry, frilly tutus, and glittery bows, and a showcase of classic-rock apparel appeases fledgling rockers. Patrons can use provided changing-and-feeding stations, or kids can act out dream jobs as firemen, princesses, or intellectual-property attorneys in the play area.

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