In 2008, Groupon was born out of a group action and fundraising platform called The Point. As the Groupon community grew, our collective consumer power helped people get great deals and discover fun ways to experience their cities. We devised a way to connect Groupon users with their communities in a different way—with G-Team. Groupon followers who want to do good, have fun, and make a real impact can now join forces through G-Team campaigns.
Check out today’s campaign to help Friends House purchase new bed linens for formerly homeless individuals living with AIDS.
Borrowing from the “tipping point” model from The Point, our subscribers can come together to support local causes and know that their contributions will only go towards worthy projects that will actually make a difference. One campaign is featured every week in each G-Team city. Campaigns are promoted to Groupon subscribers where they are offered the opportunity to make a donation and learn more about local issues. If enough people buy-in then the project is funded and the campaign organizer receives a check to start their project – courtesy of the Groupon consumer collective.
Since G-Team’s launch in July of last year, our subscribers raised more than $60,000 and funded more than 30 projects for local community organizations in Chicago, Austin, and New York.
The program is in its infancy, but has already received praise for crawling outside the Corporate Social Responsibility box.
G-Team is heading to more cities soon – San Francisco, Washington, D.C., Los Angeles, Portland, Atlanta, Boston, and Minneapolis are next on the list. We’re seeking local community partners and cool projects to promote in these cities. You can submit ideas and apply for sponsorship here.
Tags: Community Service
