We’re happy to announce the launch of Deal Statistics as a new service for merchants.
Previously, Groupon deals would drive lots of new customers to a business but with little information as to who these customers are. Now, whenever a merchant runs a deal they will automatically have access to a Deal Statistics report.
Information available to merchants will include:
- Aggregate buyer demographics such as gender, age and ZIP/postal code
- Share of purchases bought as gifts
- Distribution of sales by time
Additional features and data will be available in the future as part of our continued commitment to empower merchants with insights.
Deal Statistics are generated in real-time so you can watch the purchase activity throughout the course of the day your feature is running on Groupon. This is also available for all past deals. To access your Deal Statistics, simply log into the Merchant Center on Groupon click on the link “View Deal Stats” under the title of your deal.
A note on privacy
All of the data provided in our Deal Statistics reports are aggregated: we show totals and averages, but nothing that can be linked to a specific customer.
Dusty Dean
onDecember 10, 2010 4:17 pm
Kudos for the aggregated demographic information.
I can see it being especially useful when local businesses plan follow-up marketing campaigns. Knowing which neighborhoods and age groups to target will be a plus for many.
Also, I know the businesses will appreciate the real-time data too.
Shawn Cheng
onDecember 10, 2010 8:58 pm
This is great is a great way for companies to better understand who their customers are!
Joe Lazarus
onDecember 11, 2010 10:01 am
Pretty cool. Nice work, Stolte!
Ujang Karnedi. TJI
onDecember 14, 2010 3:36 am
What is the more pleasure, instead of getting something the new that can make changes to everybody with creative idea whom be done with Group on together
Bryan Janes
onDecember 14, 2010 8:12 am
I would love to be a Rewards Member! I love Groupon and have been a member for over a year – started in San Diego, CA and use it not is Grand Rapids MI! Thanks!
Janice Harrison
onDecember 15, 2010 3:14 pm
Hello,
I was just wondering why Prince Georges County Maryland was not in the demographics?