Bravely led by Minneapolis rep Adam Boyadjis, Groupon sponsored and participated in the Minneapolis Polar Plunge earlier this year. Since spring combines all the clothing accessories of summer with the finicky and sometimes inappropriate weather of winter, it’s a natural time to share these images.
The Polar Plunge is not just a way to make your internal organs scream with a mix of raw power and terror-adrenaline, it is a way to help raise funds for a great cause. From the Polar Plunge website:
The Polar Bear Plunge — presented by Minnesota law enforcement as part of the year-round Law Enforcement Torch Run® events to benefit Special Olympics — is a unique opportunity for individuals, organizations and businesses to support Special Olympics athletes by jumping into frigid Minnesota waters. It consists of 14 different events that take place across Minnesota during the coldest months of the year. From January through March, our Plunge crew will be traveling around the state to 14 different communities with one goal in mind: raise funds for Special Olympics Minnesota!
We were very happy to be a part of this year’s plunge. And although Groupon headbands are a stylish addition to any Polar Plunge outfit, we fear they do not provide enough warmth to compete with the icy waters.

