Groupon returned from a stint at South by Southwest Interactive with a canvas satchel and a medium sunburn. We were very excited to be a part of the festival this year and accomplished a lot in the past few days.
We partnered with the local business, Mmmpanadas, to give away over 4,000 tasty mouth-foods over the weekend. Thanks to all who followed the @Grouponadas handle to track down our location and congratulations to the lucky $100-stuffed Grouponadas winners! Even without the Groupon decals, the Mmmpanadas truck is still frequenting the streets of Austin, so follow them on Twitter to support a great business and find out where they’re headed next. The Green Chile Chicken was our favorite.
With 1,527 guests passing through Iron Cactus’s doors, Groupon’s Hangover Brunch successfully served 2,240 eggs, 3,150 tortillas, 96 lbs. of guacamole, and 18 gallons of the specialty cocktail, The Typsying Point. The animated and talented band The Jitterbug Vipers kept everyone entertained over the course of the morning.
Thanks to Austin photographer John Pesina for the great brunch photos.
Our G-Team’s Patty Huber gave a presentation on social change through social media with an amazing panel including George Weiner from dosomething.org, Laura Cochran, Product Manager at Gannett, Robert J. Rosenthal from VolunteerMatch.org, and Tom Dawkins of HopeLab.
Another Groupon speaker at the conference was Editor in Chief, Aaron With, who spoke to listeners about corporate culture and how Groupon fits (or does not fit) into that mold.
As SXSW rolled on, it was one celebration after the next. We partnered and partied with Microsoft for the launch of IE9 and then found ourselves the recipient of the People’s Choice Award at the Interactive Awards. Thanks to everyone who showed their support by voting for us in this category.
See you next year, Austin!
KATIE EMBRY
onMarch 20, 2011 9:09 pm
My son is Hunter Embry he and his band THE BAD REEDS jumped in a van from Louisville KY to tour from here to Austin to participate in SXSW all the while at different spots and locations in our great nation left facebook posts for us in KY to follow. Social media can be an awsome tool i wish for all to utilize it for the good and welfare of many. I thank G-groupon for being socially insightful and charitable. THANKS