Though its store is filled with helmets, bike parts, and riding accessories, Rebound Cycle aspires to be a classroom. Its bike-savvy staff members "strive to be educators, not suppliers"—according to the store's mission statement—as they set riders up with ideal wheels and rental gear for day trips down Legacy Trail. They place special emphasis on comfort through customized services; for example, they adjust cycle components to suit a customer's body type, range of motion, and prior injuries during two-hour bike fittings in their studio. In line with its educational mission and community spirit, the staff maintains a schedule of upcoming group rides and races, and composes online tutorials that cover common questions, such as how to select a safe seat.
Rebound Cycle sees its "students" off on fully assembled and test-ridden bikes from Giant, Trek, Niner, and other brands, often decked out with accessories including cup-holders and tire pumps. Staff members attend recurring training sessions with experts from various factories, ensuring that they can tune up or completely overhaul almost any cycle, even the types that they don't sell. An environmental-consciousness policy dictates that they recycle the cardboard, oil, and packing materials that pass through the locally owned shop.