At the beginning of his fitness career, Conor Kelly was a walking paradox: an out-of-shape personal trainer. Though he had taken part in powerlifting and strongman competitions, he found that much of the weight he had gained over the years was fat rather than muscle. So, he became his own client. He observed how lean, toned people conducted their workouts, paying special attention to practices that weren't mentioned in mainstream gym classes. He spoke with other trainers to learn which strategies produced results, and which were ineffective fads. Eventually, he combined all of his research into a new philosophy—one that banished his excess weight, and became the founding principle of Evolution Fitness.
The method he created relies on personalization.
Clients meet with him or another certified personal trainer for an initial assessment, during which they identify their goals and take several measurements. The trainers then plan workouts to address specific aims, whether it's weight loss or muscle sculpting. They coach their clients in a private studio with a mix of cardio intervals and strength exercises, keeping the routines varied and, to the best of their ability, fun. Nutritionist Dr. Abazar Habibinia also contributes dietary advice. His manageable tips work within the client's lifestyle, and refrain from stressful rules that prohibit your favourite foods unless you're eating them while doing a wall-sit. And, for those that can't commit to an ongoing, customized program, Conor and his team also host group boot-camp sessions.