When Forest Mars Sr. was a boy, in 1911, he watched with rapt attention as his mother, Ethel, crafted gourmet chocolates in their kitchen. 70 years later, he honored her memory by making chocolates of his own in Henderson, Nevada, where today a small factory still whips up his mother's recipes alongside modern confections. Traditional candies mingle nuts, crème liqueurs, and caramels with dark chocolate, milk chocolate, and truffles. Handpicked pecans float amid chocolate and butter in Ethel M's signature brittles, and milk, dark, and sugar-free chocolate envelops bite-sized treats such as espresso beans, pretzels, and fruit. Ethel M Chocolates invites visitors to tour the factory, where chocolatiers prove sweets can be made without preservatives or the witchcraft of Keebler elves, before sending candies to seven Las Vegas–area shops.