A business expert once asserted that "Feedback is the breakfast of champions," which is why successful CEOs eat wheat toast and slow-poached performance reviews every morning. Promote your palate to the ranks of breakfast with today's Groupon: for $15, you get breakfast for two at Sarkis' Café in Evanston (up to a $30 value). The breakfast for two includes the following:
- Two omelets (up to a $13 value)
- Two special hash browns ($4 value)
- Two disaster sausages (a $6 value)
- Two coffees (a $2 value)
- Two orange juices (a $5 value)
Sarkis' Café rings out with the clanking spatulas of short order chefs, who decorate a scalding grill with veggie-infused hash browns and house-made sausages their popular North Shore haunt. Delivering breakfast fare in what Centerstage Chicago lauds as a "nearly instantaneous process," the staff quells voracious appetites with assorted omelets including a chorizo-adorned Mexican surprise and a vegetarian concoction, cracked from the eggs of free-range green peppers. Omnivores fill up in one fell swoop with house-made disaster sausages, which are speckled with an entourage of peppers, tomatoes, and onions and nestled inside a french-bread shell. Cooks shred spuds to conceal evidence of Mr. Potato Head's tax fraud and to build a nest of thin-sliced hash browns to festoon with green peppers, onions, and cheese.
Beneath a vintage awning, diners sip coffee and juice on an outdoor patio adorned with a cozy stone booth. Sarkis' Café is a cash-only establishment, so customers are encouraged to come equipped with a selection of crisp bills or fully loaded penny loafers.
Groupon Says
The Groupon Guide to: Advertising Soup
In this economy, soup isn’t going to sell itself. Only the perfect commercial is going to get those cans flying off the shelves. But what are the elements of a good soup ad?
The setting can make someone immediately yearn for a bowl of the hot stuff. Good settings include:
• A wealthy person’s farmhouse glowing warmly in a snowy wooded area (farmhouse should show no signs of actual farming)
• A small but cozy shack standing on a craggy cliff over a violent sea
• A bread factory
The main character is the viewer’s connection to the soup. It should be:
• A loving yet endearingly inept dad. He is in decent shape, not too handsome, and wearing a sweater and/or tucked-in collared shirt.
• A Victorian sailor’s wife. She is pale and beautiful, yet jagged. It has been a hard life.
• A bunch of working-class bread-factory guys who are hungry but tired of all this dry bread.
The story of the ad then whips the potential customers into a soup-eating frenzy by depicting:
• The dad’s son playing in the snow. The dad wants his son to love him but he cannot prepare a meal on his own. He makes the son soup, and the two bond over a game of checkers in front of a fireplace. Mom does not interfere.
• The wife gazes longingly at the sea during a windy, daytime rainstorm. She misses her husband’s warm, hearty arms but finds solace in a thick chowder that possesses those same qualities. Just as she finishes her bowl the husband kicks down the door. He has returned from his voyage and he has brought her many exotic hats.
• The bread-factory guys make some soup and have a crazy party wherein they dip the dry crusty breads into the steaming bowls with much joviality and merrymaking. What a day they’ve had.
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