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A Lands’ End coupon can help you fill your closet with casual yet classy duds, from knit dresses to jeans and wrinkle-resistant trousers. Parents can also get school uniforms for their kids while shopping for a new bathroom rug or a warm chenille throw. Ironically, Lands’ End didn’t start out as a clothing store. It was founded in the early ‘60s as a mail-order company for yachting gear in Chicago. The brand’s slow evolution from nautical equipment to nautical-inspired ensembles is the impetus behind its sea-worthy style. Even though its clothes and products won’t fill your home with a fresh ocean breeze, you can certainly pretend they do after using these Lands’ End coupons.
Gary Comer—a sailor, traveler, and copywriter—founded Lands’ End in 1963. He named the business after Land's End, a headland in western Cornwall where rocky cliffs stand against the sea. Like the coastline from which it got it’s name, Lands’ End had a rocky start. The problems started with a typo on the first cover of the company’s catalogue. “Land’s End” was spelled with a misplaced apostrophe—as “Lands’ End”—and the fledgling company couldn’t afford to change it, so it stuck. Initially, the company was filling only 15 orders a day, at best. But despite these difficulties, Comer was determined to make his business stand out. He shifted away from yachting gear and toward clothing. He also promised—and delivered—fast shipping and unconditional returns. Finally, the copywriter-turned-entrepreneur filled each catalogue with engaging descriptions that drew readers in, helping them feel the warmth and softness of his garments with his unique literary flair.
After more than a decade of hard work, Lands’ End finished out the ‘70s with a million dollars’ worth of profit and kicked off the ‘80s by moving to the Midwest. Eventually, Sears purchased the company, and today, it continues to make most of its sales through catalogues and the Internet, though it also operates about 14 locations. More recently, it extended into more fashion-conscious territory with the Lands' End Canvas line. A Lands’ End promo code takes you one step closer to finding a box full of stylish swimsuits and cardigans by your front door.
Much like a deep-sea fishing trip, using a Lands’ End promo code appeals to your sense of adventure and gives you the ability to clothe all those naked fish. Be decent and grab a Lands’ End coupon.
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