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A box from Tiffany & Co. is blue, but it's not just any blue. It's a trademarked shade of robin's-egg that's come to signify high-end jewelry and luxury goods. Boxes bearing this blue—named Pantone 1837 in a nod to the store's birth year—may be as celebrated as the baubles they conceal. But when a boutique's reputation sparkles as brightly as its diamonds, perhaps this is not surprising. In addition to diamonds, stores present shimmering rows of silver, china, and leather goods. These covetable pieces draw shoppers to boutiques all over the world, but it's the Manhattan flagship store that attracts Tiffany & Co.'s biggest fans. Some nibble pastry outside on 5th Avenue, channeling Audrey Hepburn in the iconic first act of "Breakfast at Tiffany's," while others come for the 128-carat Tiffany Yellow Diamond, a glittering behemoth the shop has displayed since the 19th century.

A box from Tiffany & Co. is blue, but it's not just any blue. It's a trademarked shade of robin's-egg that's come to signify high-end jewelry and luxury goods. Boxes bearing this blue—named Pantone 1837 in a nod to the store's birth year—may be as celebrated as the baubles they conceal. But when a boutique's reputation sparkles as brightly as its diamonds, perhaps this is not surprising. In addition to diamonds, stores present shimmering rows of silver, china, and leather goods. These covetable pieces draw shoppers to boutiques all over the world, but it's the Manhattan flagship store that attracts Tiffany & Co.'s biggest fans. Some nibble pastry outside on 5th Avenue, channeling Audrey Hepburn in the iconic first act of "Breakfast at Tiffany's," while others come for the 128-carat Tiffany Yellow Diamond, a glittering behemoth the shop has displayed since the 19th century.

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