No matter the business, these premises for local commercials are sure to get customers lining up to your door—assuming they watch a lot of daytime and late-night television. Try any of the following ideas:

• A man in a gorilla costume jumps up and down on a used car for being too expensive.
  
• A frighteningly incomplete computer-animated leprechaun says your store’s mattresses “are no SHAM—they ROCK!”
  
• A black-and-white close-up of an old woman looking frightened. When the old woman uses your product or service, the picture returns to color as normal.
  
• All text! Can’t go wrong with text!
  
• Retired minor-league baseball pitcher Carey Mazzuchellio throws a baseball … right at the camera? No, not really, but it sure looks like it once the graphics come together.