$69 for a 60-Minute Photo-Shoot Package with Print from A. Retina Stewart ($200 Value)

In-Studio Shoot Location

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In a Nutshell

Allison Retina Stewart uses her experience photographing live concerts and musicians to create bold, youthful-looking portraits

The Fine Print

Expires 180 days after purchase. Valid only within 10 miles of zip code 10025. Appointment required, 48 hour advance notice required. Merchant's standard cancellation policy applies (any fees not to exceed Groupon price). Limit 1 per person, may buy 1 additional as gift. Limit 1 per visit. Limit 1 per household. Valid only for option purchased. 3 People max. Also available in-studio. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

The Deal

$69 for a photo-shoot package ($200 value)

  • 60-minute on-location photo shoot
  • Consultation
  • One 5"x7" print
  • CD of digital images

Lighting: The Key to a Good Portrait

To capture you at your best, photographers must work with a fickle apprentice—light. Check out Groupon's overview of the ways that light makes you look good.

Shadows enveloping your neck. A double chin that shouldn’t be there. Blemishes on the forehead rather than your favorite hat. Every amateur photographer has suffered the ill effects of bad lighting. Professionals, however, understand the virtues of proper lighting in bringing out the best of their subjects, whether within the controlled world of the studio or out amid the unpredictable mercy of the outdoors.

In a studio, photographers employ a set of tools that ensures light only hits their subjects in the most flattering ways. Depending on how the subject and photographer want photos to look, shadows can either mar an otherwise great shot—by emphasizing wrinkles and imperfections—or add drama, texture, and dimension through the highlighted contrast. They can reduce the contrast by using a broad light source, which spreads the rays out over multiple directions, or soften the light with an effect—similar to the way clouds make sunlight less intense—known as diffusion. Photographers may also use multiple synchronized flashes to hit many angles at once, reducing contrast, or light subjects from a specific angle—in general, more texture and detail is visible when the light hits a subject at a greater angle, and longer, more angular shadows can add extraordinary depth to an otherwise two-dimensional portrait.

Obviously, outdoor shoots allow for less control over the light, but some techniques from the studio still work. Collapsible diffusers, for instance, help mitigate direct sunlight, and holding a reflector under the subject's face can help rid it of any glaring shadows. The most effective tool, however, is often good planning. A photographer may decide to schedule a shoot for a specific time of day to take advantage of more flattering lighting or to ensure they won't be shooting directly into the sun at a specific location—in which case they'll have to pay Apollo's exorbitant royalties.

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    In-Studio Shoot Location

    66 5th Ave #301

    New York, New York 10011

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