Keratin Treatment or Cut and Style with Optional Single-Process Color at A Touch Of Elegance (Up to 70% Off)

Near North Side, Chicago

from $89
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Value Discount You Save
$300 70% $211
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Choose from Three Options

  • $89 for keratin treatment ($300 value)
  • $32 for haircut and style ($65 value)
  • $50 for haircut and style plus single-process color ($115 value)

Some hair-straightening products that claim to be formaldehyde-free include aldehyde compounds, which are similar to the carcinogen formaldehyde. Side effects may include nosebleeds, headaches, vomiting, and respiratory problems, among others. Learn more about the health risks here.

Ammonia-Free Hair Color: Same Color, Less Damage

One of the most produced chemicals in the world, ammonia is found in fertilizers, household cleaners, and—somewhat shockingly—hair dye. Break free from ammonia with Groupon’s look at ammonia-free hair color.

When you color your hair, the dye doesn’t just cling to the outside of each strand. The reason hair color lasts through scores of shampoos and waterpark visits is because it actually penetrates beneath the cuticle, the outermost layer of hair cells that overlap like a snake’s scales. One of the most time-tested tools to get under the cuticle is ammonia. During the coloring process, ammonia makes the cuticle, which normally lies flat, swell and expand. Color then floods the newly porous strand, remaining inside even after the cuticle relaxes (although it won’t return quite to its former sleek state). As color filters in, protein and moisture leak out, causing damage, dryness, and frizz. Other downsides include ammonia’s strong smell and ability to irritate the scalp, effects that can persist the entire time the color is processing.

If ammonia pries open the cuticle with a crowbar, ammonia-free products seek to gently nudge it ajar. The active ingredient in many ammonia-free hair dyes is called monoethanolamine (MEA). Although MEA lifts the scales of the cuticle much less dramatically, color can still slip easily inside when the chemical is paired with a sneakier oil base, rather than traditional color’s water base. As a bonus, the oil tends to leave behind not only pigment but moisture. Other ammonia-free products employ a combination of heat and fatty acids derived from coconut oil to open cuticle doors. Although some stylists have found that ammonia-free products can’t penetrate as well, making them more prone to fading, others say it’s worth it to get hair that feels less dry or over-processed—and dye manufacturers are constantly improving their formulas in hopes of making the gentler technique the industry standard.

In a Nutshell

Keratin treatments leave hair looking and feeling smoother and straighterl; haircuts get an extra boost from single-process color

The Fine Print

Expires 90 days after purchase. Limit 1 per person, may buy 1 additional as a gift. Limit 1 per visit. Valid only for option purchased. Appointment required. Merchant's standard cancellation policy applies (any fees not to exceed Groupon price). Valid only with Anita. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Upkeep essentials, such as electric toothbrushes and laser hair removal

All Locations

  • Near North Side (569 miles)

    65 East Oak St

    Chicago, Illinois 60611

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