Relaxer and Trim, Keratin Treatment, or Japanese Straightening Treatment at Alessia E Color & Design (Up to 63% Off)

Westmont

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In a Nutshell

Relaxers, keratin treatments, and Japanese straightening treatments smooth and straighten hair.

The Fine Print

Expires 90 days after purchase. Limit 1 per person, may buy 1 additional as gift. Valid only for option purchased. Limit 1 per visit. Appointment required. 24-hr cancellation notice required. Valid only for clients who have not used services within past year. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Choose from Three Options

  • $59 for a relaxer and trim (a $125 value)
  • $129 for a keratin straightening treatment (a $350 value)
  • $199 for a Japanese straightening treatment (a $450 value)

Unlike a flat-iron or keratin treatment, Japanese straightening permanently removes hair's curl. Find out how in this Groupon guide.

Japanese Straightening: Chemistry of the Curl

Curly hair is caused by genetics, of course, but it’s also caused by some basic chemistry. Ringlets, kinks, and waves arise when pairs of sulfur atoms in the amino acid cysteine link up together, forming, appropriately enough, disulfide bonds. (There's a lot of cysteine in hair because it's one of the major building blocks of keratin, the protein that makes up most of the hair shaft.) During this process, each of the sulfur atoms sheds an electron, and that’s what allows one of the most reliable techniques for straightening hair to work.

During Japanese hair straightening, a reducing agent—in this case a chemical known as thioglycolate—forces electrons back onto the sulfur atoms, reversing the process that created the bond. After the hair is nourished with shampoo and a protein-rich conditioner, the stylist will apply a solution of thioglycolate that’s activated by the heat of a dryer. A flat-iron then makes hair as straight as possible before a chemical neutralizer tells the thioglycolate to stop processing and keeps the hair in its new shape.

The process often takes three to four hours, and clients shouldn’t style or wash their hair for about three days afterward to avoid disrupting the treatment or losing that nice salon smell sooner than necessary. The chemical reaction is permanent, and changes the actual structure of the hair—that's why Japanese-straightened hair won't curl again the way keratin-smoothed or flat-ironed hair eventually does, at least until it grows out. At that point, if you want to maintain the sleek look, you can go back to the salon to touch up the roots.

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    Westmont

    110 S Cass Ave

    Ste 1

    Westmont, Illinois 60559

    630-969-5007

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