After years of shoppers squandering weekend afternoons filling their shopping carts full of toilet paper, toothpaste, and trash bags, Alice.com emerged. Alice.com effectively organizes household purchases with an efficient and simple online marketplace that whisks household essentials to customers' doorsteps, much like the similar sites for clothing and electronics.

Their e-commerce hub peddles thousands of top-brand homecare staples—from laundry detergent to batteries. The site's straightforward interface allows customers to shop by room and organize their most commonly purchased products on a personalized page for reference on future orders. Shoppers can set up automatic delivery for specific—or all—goods, such as diapers for families with children or light bulbs for those who hold glam-rock laser shows in their backyard.