Women's Apparel at Avenue Boutique (50% Off). Two Options Available.

Victoria

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In a Nutshell

Kid-friendly boutique specializes in on-trend women's fashions, ranging from casual looks for the office to flirty dresses for nights out

The Fine Print

Expires 90 days after purchase. Not valid for sale items. Limit 1 per person, may buy 1 additional as gift. Limit 1 per visit. Valid only for option purchased. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Fashion trends are constantly changing, which is why style magazines maintain blogs and department stores burn piles of old clothing in the parking lot. Look hot with this Groupon.

Choose Between Two Options

  • $10 for $20 worth of women's boutique apparel
  • $20 for $40 worth of women's boutique apparel

The A-Line Skirt: Shocking Curves

To add an element of drama to an outfit, consider the flared shape of an A-line skirt. Read on to learn more about this basic silhouette.

With its high, narrow waist and full shape, the A-line skirt seems today like women’s fashion at its most traditional. But when French designer Christian Dior presented it as the cornerstone of his first spring-summer collection, it caused an international stir. In 1947, World War II and its rationing of fabric were very recent memories; skirts tended to hang loose and straight from the hips to just below the knee, and the aesthetic of the military uniform lingered in square shoulders and boxy silhouettes. Now, here was a great bell of fabric, often delicately gathered or pleated, that bloomed from waist to calf in outrageous quantity—20 yards of black wool were required to form the skirt of Dior’s iconic Bar suit. The look was immediately raved about and, in some corners, denounced as frivolous.

Dior didn’t see it that way. He would later call his style “the return to an ideal of civilized happiness,” and while his collection became known as the New Look in the press, he himself gave the line the name Corolle—turning the women he dressed from soldiers into flowers. Today’s A-lines tend to be less lush (and less frequently pleated), with lengths ranging from mid-thigh to ankle, but their association with a classic femininity tends to remain.


Tips

  • “Great local place to shop! Great selection and service!”

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    Victoria

    725 Goldstream Avenue

    Victoria, British Columbia V9B 2X3

    778-433-9366

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