Jewelry is often passed down through a family due to its sentimental value and because only people who are related to each other have the same-sized necks and wrists. Wear and share with this Groupon.
Choose Between Two Options
- $50 for $100 worth of jewelry and gifts
- $100 for $200 worth of jewelry and gifts
The selection of jewelry includes holiday-appropriate gifts, such as a blue topaz rectangular ring ($195+), the London blue cushion bracelet ($395), a horseshoe diamond necklace ($275), and the infinity love knot pendant ($55).
Blue Nile’s online store, which Forbes called “an elegant site with a vast selection of diamonds and fine jewelry,” sometimes earns its founder dirty looks from undercut brick-and-mortar jewelers. The company, whose rise was profiled in the New York Times, stocks loose diamonds and jewelry and works to empower and educate patrons with a detailed jewelry guide.
After arming shoppers with information, Blue Nile’s site displays an array of conflict-free diamonds mined with environmentally sound processes. Gents hoping to propose or give a lump of carbon a positive role model browse nearly 100,000 loose diamonds sorted by shape, carat size, and clarity. The precious stones are each flanked by a ratings report from an independent reviewer such as the Gemological Institute of America. The Build Your Own Ring feature lets shoppers insert a loose gem into a setting of their choice, and the finished ring displays on an illustrated hand. Pre-set jewelry graces monitors in vintage-inspired and classic designs, and all orders ship for free with insurance. A 30-day return window assuages fears that an item will look different in real life or won’t get along with other jewelry.