$30 for $60 Worth of Haute Fashion at BuyDefinition

Dawson

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Sandwich artists, successful novelists, and Clarissa Darling all know that the best things come in layers. Stock up on an artful assemblage with today's Groupon: for $30, you get $60 worth of designer fashions at BuyDefinition, a South Congress Avenue shop specializing in of-the-moment looks and hard-to-find labels. This Groupon must be redeemed for in-store purchases only.

BuyDefinition's owner (and University of Texas graduate) Esti Choi focuses on stocking her shop's industrial space with a well-edited inventory of rare, highly coveted women's apparel, accessories, and shoes. As such, shoppers can spend hours browsing racks stuffed with rock-festival tanks, colorful silk chain necklaces, and cutesy sailor rompers. Steal the attention away from aggressive ants at summer picnics in a Dear Creatures Café Romper ($116) or cool off in a demure Samantha Pleet romper ($154). A BD Vintage Lenore lace mini-dress nails a sexy goth look in time to audition for the role of Tim Burton's girlfriend, while a Grey Antics paper-knit cardigan spares you the hassle of crawling inside a dead tauntaun on chilly summer nights. Beach bodies with more vintage proportions, meanwhile, can rock a Betty Grable pin-up pose with a '60s-style Desiree one-piece ($52) or look like the world's hottest art thief while wrapped in a watercolor, empire-waisted Camille mini caftan ($72).

Fashionable finery is like a priceless artifact—one of a kind, hunted relentlessly by those in the know, and typically housed in booby-trapped jungle temples. The sartorially adventurous, immortals of cool, and the just plain buy-curious will all find a flattering designer frock with today's Groupon to BuyDefinition.

Reviews

Fashions from BuyDefinition have been featured all over the editorial world, including in Elle, O magazine, People, Austin Monthly, and more. Six Yelpers give BuyDefinition five perfect stars:

  • Esti Choi is a fashion guru. Her eye for hard to find and upstart designers gives her store a very impressive selection. I have purchased a few items here for my girlfriend and she has loved every piece! – Andrew C., Yelp
  • The site's success encouraged Choi to open a boutique here in her hometown. The store is what she calls "girlie but understated," with rose-colored wall paper and romantic mirrors. Choi stocks pieces from an eclectic crop of designers that urban girls will adore, from skirts and dresses to shoes and headpieces. – Holli Chapman, Austin Monthly
  • …if you go to the store, they'll give you major TLC while you shop. – kristal c., Yelp
  1. A

    Dawson

    3100 S Congress

    Suite 3B

    Austin, Texas 78704

    Get Directions

In a Nutshell

  • Stunning designer apparel
  • Racked with hard-to-find lines
  • Helpful, knowledgeable owner

The Fine Print

Expires Jan 7th, 2011. Limit 1 per person, may buy 1 additional as gift. Limit 1 per transaction. Valid in-store only. Not valid with other offers. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.