After embarking on innumerable fruitless searches for attractive yet affordable eco-friendly products for their homes, sisters and working-moms-in-arms Donna Joe and Shelley Martinez decided to take matters into their own hands—they opened Eco Home Store to help to make eco-conscious consumption easy and accessible for all. The earth-minded duo stocks the digital shelves of the one-stop online shop with a variety of home and lifestyle essentials, from bath products and kitchen tools to camping equipment and dog toys.

Regardless of the category, the sisters ensure that many of the products in their inventory are sustainable, biodegradable, organic, or toxin-free. They stock handbags made from natural materials, help to lower electricity costs with USB EcoStrip power strips, and offer an alternative to wasteful paper products and disposable sterling-silver platters with reusable picnic plates and flatware.

Despite the vast array of product categories, the sisters aim to keep shopping simple by carrying products from just a handful of carefully vetted brands. The majority of their cleaning products, for instance, are from the Mountain Green brand, which swaps out phosphates, chlorine, and other harmful chemicals for biodegradable materials such as corn and coconut.