Since the rise of the Internet, people have struggled to tear their now-useless phone books in half. Bulk up to succeed where others have failed with today’s Groupon: for $29, you get a gym package at Fitness First Health Clubs, with 16 locations in the Maryland, Virginia, and DC areas (a $125 total value). The package includes:
- A 30-day membership (a $75 value)
- A 30-minute personal-training session (a $50 value)
Fitness First invites visitors to explore expansive club floors populated with modern fitness equipment, certified personal trainers, and an impressive roster of group classes. Clients report for their 30-minute personal-training session to chart a custom routine, flexing alongside an accredited expert as they develop a path toward their fitness goals. Workout experts strive to make their trainees self-sufficient with an emphasis on balanced exercises, education, and tailored headbands that dangle tickets to a Bruce Springsteen concert just out of reach. Fitness First corrals a multitude of group classes every month, with different schedules at each location. Yoga and Pilates sessions kindle a wholesome core-burn through stretching limbs instead of sticking candles in belt loops. Aerobic and boot camp coaches conjure perspiration with a mélange of exercise motions, and Zumba instructors steer shimmying hips to Latin-inspired rhythms. Each club encourages members to bask in saunas and steam rooms in their locker facilities, and most locations offer childcare services for an additional fee.
Fitness First Health Club
CEO Peter Harvey believes that a quality gym staff must demonstrate more than technical expertise. "Service doesn't only mean showing someone how to do an arm curl," he says. Certified personal trainers develop workouts that zero in on each person’s specific goals, giving clients the skills to pole-vault over impassable plateaus. By steadfastly refusing to hand out fish in favor of putting on master classes in fishing, they help clients become self-sufficient, educating them on fundamentals.
During these one-on-one sessions, and in solo workouts, guests set calories ablaze atop rows of continually updated equipment. Treadmills, recumbent bikes, and strength-training tools line the walls.
Members can also drop in for as many group classes as they can muster. Inside a separate studio, stationary cycles whir in time with galvanizing music, kickboxing strikes arc through the air, and barbells rise with each BodyPump rep. For more meditative practices, Pilates sessions and several types of yoga enhance flexibility and focus.