Hotel at a Glance: White Sands Negril Hotel
Owned and operated by the same family for more than 40 years, White Sands Negril Hotel is not your typical beachside getaway. You won't find any buffet restaurants, and there are no TVs in the guest rooms. But sometimes simpler is better—garden-side rooms are just 90 seconds away from the sands of Seven Mile Beach.
- Caribbean cocktails: Enjoy one at the outdoor bar, located close to the beach.
- Take a dip in the outdoor pool.
- Soak up some rays on the sun deck.
- Award winner: The hotel earned a TripAdvisor Certificate of Excellence in 2013.
Negril, Jamaica: Laid-Back Beach Town with Picturesque Sunsets, Snorkeling, and Cliff Diving
Located on Jamaica’s western coast, Negril is known for its white sand beaches, dramatic rugged cliffs, and coral reefs lying just offshore in the Caribbean. Its underwater beauty makes the town a popular spot for scuba diving and snorkeling at Negril Marine Park, and anglers have found the sea filled with blue marlin, wahoo, and mahi-mahi. The city has a front-row seat to some of the world’s most beautiful sunsets, and people often climb to the top of waterfront cliffs just to watch. At Rick’s Cafe, which is listed in the book 1,000 Places To See Before You Die, groups congregate every night to watch the sun dip below the horizon; some brave adventurers even leap off the 35-foot cliffs into the water.
Often called "the capital of casual," Negril is best defined by its laid-back vibe, from the slow and steady rhythm of the indigenous reggae music to its unofficial uniform—swimsuits and flip-flops. Running along the town is Seven Mile Beach, a stretch of powdery, white sand coastline that earned a spot on Frommer’s Best Beaches in the Caribbean list. The town center comprises a shopping mall and a craft market where visitors can pick up locally produced goods.
Farther inland, the mountainous terrain harbors several eco-tourism attractions including hiking, ziplining, and waterfall tours. Take a 60- to 90-minute drive east to reach the cascading YS Falls or Mayfield Falls, where you can wade in 21 natural pools shaded by exotic tropical flowers and ferns. Or stay close to Negril by visiting the Royal Palm Reserve, where 300 acres of swamp forests and wetlands shelter more than 300 types of birds, butterflies, and abandoned Rubik's cubes.