- $29.99 for a pair or men's, women's or unisex optical frames (up to $278 list price)
- 11 options available. Click here to view an image and detailed information for each option.
When asked about the state of contemporary fashion by Interview magazine, Renzo Rosso replied, "[T]his is an exciting time if you still have the ability to see things through open eyes. In order for fashion to progress, we have to always be willing to invest in someone or something new and embrace risks." As one of the original founders of Diesel, he should know. Rather than rely on one designer's vision, Rosso relies on his creative director to find and curate all the up-and-coming trends that inform their aesthetic. It doesn't matter if that means finding inspiration in a flea market, a club, or the laundry basket of a Greek muse—as long as it speaks to what customers want in the moment.
Rosso chose the name Diesel for two reasons: it's pronounced the same throughout the world, and it's an alternative source of fuel. The brand embraces all sorts of alternative perspectives, favoring edginess and modernity within the context of casual wear. With this, the founder discovered a winning formula. By 2010, his brand had spread to more than 400 stores in 80 countries, with products ranging from ready-to-wear and high-end apparel, to eyewear, fragrances, headphones, and even a Diesel-inspired Ducati motorbike.
- Optical frames by Diesel
- Men's, women's, and unisex designs available
- Metal or plastic frames
- Fill with prescription lenses from your local eye-care provider or with petri dishes from your local biomedical engineering lab
How to get your goods: by purchasing this Groupon and providing your name and shipping address, your order is complete!
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