Ancient singers had no microphones, which meant audiences were quieter, and bringing a pet howler monkey to a performance was twice as irritating. Hoot and holler all you want with today's GrouponLive deal: for $12, you get one ticket for general-admission seating to see the Chris Burton Jácome Flamenco Ensemble, presented by the Lancaster Community Concert Association at Fairfield Union High School in Lancaster on Sunday, January 22, at 3 p.m. (a $24 value). Doors open at 2:30 p.m.
The Lancaster Community Concert Association celebrates 75 years of enriching Fairfield County culture with the Andalusian sounds and spectacle of the Chris Burton Jácome Flamenco Ensemble. A hypnotic guitarist, television composer, and winner of the John Lennon Songwriting Award for world music, Chris Burton Jácome stokes flamenco’s eternal flame with his restless talent and invisible extra fingers. A rousing rhythm section and troupe of dancers, vocalists, and floorboard repairmen join Chris in a mission of mass enchantment, showering audiences in gorgeous melodies and choreographed energy. The lively performance invites audiences to interact, giving giddy limbs and inner megaphones the chance to stomp, clap, and shout “Olé!” or “Someone put out my burning pants leg!”
Groupon Says
The Groupon Guide to: Advertising Soup
In this economy, soup isn’t going to sell itself. Only the perfect commercial is going to get those cans flying off the shelves. But what are the elements of a good soup ad?
The setting can make someone immediately yearn for a bowl of the hot stuff. Good settings include:
• A wealthy person’s farmhouse glowing warmly in a snowy wooded area (farmhouse should show no signs of actual farming)
• A small but cozy shack standing on a craggy cliff over a violent sea
• A bread factory
The main character is the viewer’s connection to the soup. It should be:
• A loving yet endearingly inept dad. He is in decent shape, not too handsome, and wearing a sweater and/or tucked-in collared shirt.
• A Victorian sailor’s wife. She is pale and beautiful, yet jagged. It has been a hard life.
• A bunch of working-class bread-factory guys who are hungry but tired of all this dry bread.
The story of the ad then whips the potential customers into a soup-eating frenzy by depicting:
• The dad’s son playing in the snow. The dad wants his son to love him but he cannot prepare a meal on his own. He makes the son soup, and the two bond over a game of checkers in front of a fireplace. Mom does not interfere.
• The wife gazes longingly at the sea during a windy, daytime rainstorm. She misses her husband’s warm, hearty arms but finds solace in a thick chowder that possesses those same qualities. Just as she finishes her bowl the husband kicks down the door. He has returned from his voyage and he has brought her many exotic hats.
• The bread-factory guys make some soup and have a crazy party wherein they dip the dry crusty breads into the steaming bowls with much joviality and merrymaking. What a day they’ve had.
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