College is a place that often kindles lasting friendships, as well as lasting eating habits based on haphazard diets of chips and day-old pizza. Chris Sanchez and Patrick Ortiz, proprietors of Simply Fit Meals, have managed to buck the latter part of this trend. The friendship they forged at the University of Houston continued after graduation, even as Patrick pursued a career in hotel management and Chris entered the world of marketing, eventually serving as store marketing director for Whole Foods. Their shared passion for healthy eating brought their disparate career paths together to form Simply Fit Meals, an amalgamation of Patrick's chef skills and Chris's marketing prowess.

The challenge behind each one of Simply Fit Meals' recipes involves finding an equal balance between nutrition and flavor so that clients can stick to a regimen that's easy to maintain, unlike fad diets that involve raw foods consumed only in prime-numbered portions. The science of it, says Chris, is making it taste as if it's been freshly made, even after reheating, and to this end, Chris and Patrick are both avid consumers of their own meals. Chris claims he could eat—and has eaten—their mac 'n' cheese for breakfast, lunch, and dinner. The culinary team uses locally raised, free-range meats such as chicken and bison in virtually all of their creations, and concocts fresh-made ingredients whenever possible. The in-house dietitian guides clients toward their own fitness goals, as opposed to those dictated by fashion magazines or sentient elevators, who often lack tact.