$27 for Brazilian Waxing at House of Imago ($55 Value)

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The Deal

  • $27 for a Brazilian waxing ($55 value)

Waxing works because the hair on our body grows differently than the hair on our heads. Check out Groupon's guide to hair growth to learn the science behind strands.

Hair Growth: It’s Just a Phase

Hair varies in thickness and length across our body, from the head's massive jungle to the knuckles' tiny brambles. But regardless of where it is, each strand of hair cycles through three phases: anagen, also known as the active growth phase; catagen, or transitional phase; and telogen, or resting phase. During the growth phase, a new hair shaft sprouts from a follicle as its cells rapidly divide and grow upward, forming tightly packed bundles rich with keratin protein. Next, the transition phase kicks in for about two to three weeks, during which growth stops and the outer root sheath shrinks, anchoring the hair to the follicle as it enters the final phase. At that point, the follicle lies dormant until the hair is shed and the cycle begins again.

Not all hair grows at the same rate. On the scalp, hair grows about 6 inches per year, with each strand spending about two to six years in the active phase. Meanwhile, hair on the arms, legs, eyelids, and eyebrows actively grows for a much shorter period—only about 30–45 days—and spends more time in the resting phase, which is why waxing these areas helps curb unwanted hair growth. Humans need removal methods such as waxing because we don't shed our hair all at once like other mammals; our hair-growth cycles are random and staggered, whereas other animals' cycles are mostly synchronized.

  1. 1

    San Diego

    3585 Adams Avenue

    San Diego, California 92116

    619-295-8021

    Get Directions
  2. 2

    San Diego

    3585 Adams Avenue

    San Diego, California 92116

    619-295-8021

    Get Directions

In a Nutshell

Wax technician performs a comprehensive clearing that leaves the bikini zone smooth for up to several weeks

The Fine Print

Expires 180 days after purchase. Limit 1 per person. Appointment required; subject to availability 24 hour cancellation/re-scheduling required. Merchant is solely responsible to purchasers for the care and quality of the advertised goods and services.

Warm weather essentials that prep bods for the sun with tanning, toning, and beach-ready apparel
Upkeep essentials, such as electric toothbrushes and laser hair removal