The quintessential American pant, jeans have been associated with cool and comfort ever since the first cowboy and cowgirl locked eyes across the pasture and rode off to get married and raise cowbabies. Rope in a style with today's Groupon: for $85, you get $155 worth of custom-fit jeans from Indi, an online boutique.

Rather than measuring for the masses, Indi offers an easy design-it-yourself system to tailor jeans for individuals. With a wide closetful of styles for both women and men, Indi takes the measurements customers provide and builds them into a very individual pair of pants. Most jeans start at $155, but those who choose a more expensive pair can pay the difference. Indi offers free outbound U.S. shipping and unlimited alterations, letting wearers perfect the cut of their lower-body snugglers. Once the jean template is flawless, Indi will keep it on hand for future orders. Unlike mass-produced leg stockings that ignore extra knees, Indi's form-fitted pants look slick while providing lower halves with specially catered comfort.